Summer is the season where kittens are plentiful, and that often means that “non-kitten” cats are not being adopted as much and are crowding shelters. The Michigan Humane Society decided to do something about this, and launched a marketing campaign to get adult cats adopted...
Certified Pre-Owned Cat Days
It makes perfect sense that this pre-owned cat adoption marketing campaign comes from Michigan, the land of cars. Taking advice from used...excuse me...pre-owned car dealerships, the Humane Society is offering $0 down, 0% financing, and no payments...ever. In other words, they are waiving all adoption fees for cats age 4 months and older...for a limited time.
"They come in many makes and models, loaded with adorable features and the latest technology, and best of all, they’re available with $0 down/0% financing. What’s more, their value actually increases when you take them home!"
The Michigan Humane Society has seriously thought this thing through. They even created a CatFax report, so you can find out the history of your “new” cat before you adopt (sound similar to a CarFax Car History Report?). Brilliant!
They even made a commercial...
