The Way to a Single's Heart May Be Through Their Dog
When I came to work at BaxterBoo.com, I was going through a divorce. My well-meaning co-worker gave my dog a T-shirt that said "My owner is single!" That gift remains in the wrapper. I just couldn't bring myself to use my dog as advertising for my single status.
Now Match.com has started a new "barketing" campaign in England by posting beef-scented posters at a dog's eye level to attract the attention of their owners. A more people-friendly poster is placed above it at human eye level, which encourages singles to attend a "Bark in the Park" meetup with proceeds of the event going to a local dog charity.
The goal is to get people with common interests together (i.e., dog lovers) for the chance for love to bloom between humans as well.
I have to hand it to Brands2Life, who launched the online dating company's campaign. It's quite clever. I mean, I wouldn't go to a mixer to present myself like a side of beef to hungry patrons. I would, however, participate in a benefit for homeless dogs. And if I happened to see a cute gent with an adorable puppy with similar interests? Well, that would be icing on the cake!